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Diesel was founded in 1978 by the designer Renzo Rosso, and represents innovative, international design. In 1985, Diesel Jeans started its first advertising campaign and in 1996 the first Diesel stores were opened in New York, Rome and London.Today, Diesel is a true leader in the matter of new styles, manufacturing methods and quality controls. Therewith the label is also able to guarantee outstanding products and is today represented in more than 80 countries.