Levi’s Jeans are known around the world. The famous history began in 1853 in San Francisco where of Levi Strauss sold various goods to the pioneers of the gold rush. In 1873, Levi Strauss and Jacob Davis obtained a patent for their new way of jeans production. Their innovation was the riveting of the pockets to strengthen the unstable parts of the jeans. Today, the brand Levi’s represents highest quality and their jeans are known for their durability and long life. This is also represented by the logo where two horses unsuccessfully try to rip a pair of jeans apart.